2020 was the road bump that none of us were prepared for. It not only knotted us in a lockdown but forced us to survive and ideate in the times of a global pandemic. The world slowed down but did not come to a screeching halt. We adapted. As individuals, as businesses, as professionals. Though the year flew by like anything but a bat, it offered us a lot to learn from. From the big wigs to the small start ups, each one took up 2020 as a challenge and ramped up their marketing strategies. Let’s have a look at what’s going to keep the businesses afloat in 2021, when it comes to digital content marketing.
Tons And Tons Of Video Content
In today’s day and age, everyone is creating content. No matter who they are and where they are. Harnessing engagement from video content has been a powerful takeaway from 2020. Whether you are a celebrity or just a regular TikTok-er, live videos, or video content in general has changed the way we consume content and increased our appetite for it. You could be a baker or a shoe company, or just about anything, but if you aren’t optimally using video content, you could be missing out on a great chance of being visible and having conversations with your audience in real time.
Being Human Through Brand Activism
With so much happening around us and different forms of crisis popping up day after day, the millennials and GenZ have started to take into account the way a brand caters to society at large. Be it your CSR initiatives, sustainable packaging, paperless communication and lots more, the consumers consider such brands sensitive and empathetic. Integrating social causes in your digital content marketing strategy can work like a shot in the arm when it comes to drawing the attention of your consumers.
Banking On Voice Search
Alexa, Siri, Google Assistant, and all the other voice search variants that are claiming their space, show a stark difference in the way a consumer hunts for the information today. Statistics reveals how marketeers and writers need to have a smart content marketing strategy in place which helps them plug in the long-tailed keywords in their write ups so that consumers who are opting for voice search are fed with their content first. Having an agency that does not only give you a talented digital content writer but someone who understands how people search for content today, is a huge plus for your organization.
Cut Through The Clutter With Personalized Content
As per Techjury there are 4.66 billion active internet users. This towering number can only show the kind of massive content we are going to be exposed to in the coming times. To craft unique content for digital marketing when the numbers are so huge, can spell the nightmare for every content marketeer; which is why communication needs to be more niche. Short videos, Instagram stories, mobile-friendly content, snackable write-ups and everything that keeps one away from TL-DR (too long, didn’t read) is where the content marketing needs to be focused at.
Tugging The Emotional Chords
Crafting messages for any platform or medium needs the team of writers and marketeers to incorporate users’ sentiments now more than ever. It’s everyones’ dream to have a great turnover, but that dream will remain like a squiggly speck unless one connects with their target audience using emotions to their advantage while enabling a seamless flow of the main messaging. A consumer must feel enticed to favour your brand without you trying to hardsell yourself. Digital content marketing in recent times has shown how brands who take accountability build credibility.
We Live In A Virtual World
The global pandemic tested our wits, guts, originality and technology. Fighting a war where the goon is invisible to the naked eye, propelled businesses and individuals to shift work spaces, align meetings with life in lockdown, crack codes with online brainstorming sessions and keep brewing ideas from their nook. We have lived on our screens to feed ourselves off it. And that’s exactly what the future is going to look like for a while. Digital content marketing arms need to sweeten the pot by taking into consideration how they can best reap the benefits from placing themselves online. Be it e-learning to an event, a client presentation to team bonding sessions, the virtual game is where the majority of the action will take place, helping you set the bar higher for such unprecedented times.
You Gotta Fit In Everyone’s Pocket
GSMA Intelligence reports that currently there are approximately 5.22 billion unique mobile users in the world. Your digital content marketing strategy would prove futile if your content is not mobile-friendly. Be it your website, e-mailers, social media content, just about anything needs to fit in there, and fit right. Integrating AI and striking conversations with your consumers through intelligent chatbots can earn you brownie points over your competitors, who snooze when the iron is hot. A team of digital content writers who understand you as a brand and the market from the perspective of a user, can help you tailor the content in a way that users wouldn’t mind lapping it up.
As the world slowly opens its eye to a new beginning, these digital content marketing tactics are here to stay for a good. So get out there to be heard and to listen to your users, they are everywhere and so is data. Giving your consumer what they want or finding what they always needed but didn’t have until now, is how you can win them over and reign as the king.
To sum it up, if there is anything that you must carry forward from 2020 into 2021, it’s the powerful attitude articulated in the words of Dylan Thomas
Rage, rage against the dying of the light. Do not go gentle into that good night.