Millions of websites float around on the internet, competing for attention. But only a few get noticed, while the rest remain undiscovered, tucked away from our sight. Why is that so? You could be the best brand or personality, but so long as you don’t know how to position yourself and make the users aware about you, no one is going to come looking for you with their binoculars.
Hence, it’s imperative that one works on making things extremely palatable when it comes to the website content. You can’t afford to be laxed about your website presentation and material. Churning the perfect copy for the website is no cakewalk, but a few tips and tricks, along with a team of writers, who excel at understanding the anatomy of your brand and communication strategy, can work wonders for your website content.
Let’s understand what you must do to keep your website atop the rest:
- What Are You Here For?
- What’s your website all about? Are you a product or service? Or just sharing your thoughts and opinions? What’s the objective of your website?
- Meditate on your subject before you put yourself out there. Learn, unlearn and relearn about your offerings.
- Till the time you are not crystal clear about your own platter of offerings, you’ll end up constructing the content in a haphazard manner which will confuse the reader.
- Create a mental chart of the communication flow with your audience
- Who Is Your Audience?
- Why are you in this market? Whom are you catering to? Their personas, interests, expertise, behaviour, all of it matters when it comes to constructing your website.
- Become the invisible spy. Learn as much as you can about your target audience. Speak to them in their lingo and give them what they most desire.
- Follow the AIDA model to lay the framework of your content.
- Audiences are sharp and know what they are looking for. Hence it’s crucial for them to get this information at the very beginning on your website.
- If you make them aware about your product or service in the later part of your content, chances are you have already lost their attention. Hence follow the inverted pyramid format to make the most of the information you intend on sharing with your audience.
- Having industry experts on board for crafting your content can do the trick for you.
- Analyze Your Competitors
- You are a part of a fluctuating market structure and you cannot look at the market in a set format. Even the consumer-buyer relationship is in a constant state of flux.
- However, in certain spaces, one supersedes the other. In such a scenario, it’s important to understand how you can cut through the clutter and sculpt your presence.
- You have to conduct a detailed study of your competitors to understand what is currently going on in the marketplace. Identify the gaps and see what’s trending.
- With several analytical tools available online, you can learn about the keywords used, buying tactics plugged into the page, insights, pain points and even find subtle inspiration.
- Content For Everyone
- Be mindful that anyone can visit your website. Using heavy text, or too many technical terms can simply throw them off.
- Simplify the process for your audience. Make the content consumable. You are not creating content for the coworkers of your industry only, but an audience at large. Simple, concise, relevant yet engaging content.
- Avoid a complicated structure so that it makes the navigation simpler and avoid plagiarism.
- Original content creates a better impression.
- Tone And Structure
- Address your readers in an active voice. Putting forth the sentences in a passive voice can sound drab. You want the users to listen to what you have to say, so be assertive in your tonality.
- Draw their attention with smart catchphrases. Grill yourself to whip up some amazing headlines that grab their attention right away.
- Steer clear from the jargons. You don’t want someone to wrack their brains to decode what you are saying.
- Be very sharp with your call-to action. The placement and the right words matter. If your web pages do not have defined CTAs, it will make the reader feel directionless. Ensure your CTAs are action verbs – Share, Download, Learn More, Dial Now, etc.
- Create a mixed bag of words, don’t keep repeating the same words everywhere. Add a flavour to your text. However, it’s important to maintain consistency throughout the website, eg- if you mention online workshops at one end and e-learning sessions somewhere else, the uniformity breaks.
- Give your readers something new and don’t try to oversell yourself.
- Ensure that your content is scannable. Don’t hide the important information in a wall of text. Readers have a limited attention span and will want to find what they are looking for right away.
- Why Must Someone Choose You?
- If someone is taking the time and effort to be on your website, they are looking for answers and solutions. Bear in mind that stating the benefits works better than simply sharing the features about your product or service.
- Consumers want to know the transformation journey if they opt for your brand. If you fail to convey this through your content, they will clearly show a lack of desire to take some action towards your product or service.
- Show your product through smartly-designed copy, versus simply stating what it does.
Here’s the all-new Ramen 5000, designed using sustainable materials. This durable device can clean tough surfaces without consuming too much electricity.
The all-new Ramen 5000, a cleaner you can’t afford to live without.
The first copy gives the user the benefits, the make, and also highlights the product’s eco-friendly aspect.
- State proofs to generate authenticity and strengthen your relevance.
- Make Your Website Attractive
- No matter what field you serve or which audience you cater to, all your content will fizzle out if your website is not interesting and interactive.
- Using non-copy elements like multimedia, videos, podcasts, infographics, statistics, gifs, icons, and so on to make it more user-friendly.
- Audiences connect with more visual content than textual content.
- Layer your website and design rich content for each of your webpages.
- Spend time on getting the process right. What should your landing page look like? Where will it navigate the users? What copy will you place there?
- Define the length of your content. It’s important that a consumer finds a takeaway from your website. Sounding too preachy can bore them.
- Don’t be random and dull with the placement of your anchor links. These links are meant to create more page visits. It’s essential that you don’t place a boring anchor link. Craft your links that spark the interest of the reader.
- You Are A Work In Progress
- No website is ever complete. With constant changes in the market, it’s imperative to upgrade your website consistently. You don’t want to come across as an obsolete brand.
- Keeping up with the times is mandatory for your growth and market presence.
- Be it product changes, service introductions, achievements, success stories, CSR activities or just about anything else, your website will require you to move along with the times.
- Last, but not the least, all of your hardwork will make it to the bin if your website is not optimized for the search engines.
- Pick up a tool that best suits your needs or hire a bunch of experts who can guide you through this crucial process.
- Indulge in the SEO practices at each development stage, for without it, you’ll simply be a back bencher who never made it to the teacher’s list of toppers.
The following tips will help you make your website more neat, attractive, customer-friendly and boost your growth. Do not forget to craft your content in a mobile-friendly manner, for we are after all… a generation with the world in our pockets. If you are looking for a creative and professional content writers team then contact Scriptwallah.