FEVICOL MARINEKOAT

Fevicol Marinekoat is a very popular Fevicol brand. It protects furniture from all kinds of water seepage, moisture, dampness etc. To promote this product our TV commercial scriptwriters came up with a different approach, “had applied science for the protection”. The protagonist of the film keeps trying cheaper solutions to get rid of the leakage problem but never tries the proper solution, Fevicol Marinekoat. How he learned his lesson is the story of this film. This film was produced by Hermes Media Pvt Ltd.

SHIKHAR PAN MASALA

A man helping to bring light to the darkness of a remote village; ever saw that in a TV commercial? Well, that was the approach we, content writers, took for the Shikhar Pan Masala advertisement. 

There are too many Pan Masala Ads and all of them try to sell wealth, luxury, status, royalty. So the challenge was how to make it different and aspirational. So our creative writers jammed and came up with few lines, but the idea which attracted us a lot was “Jo Dil ki sunte hain wo Shikhar par rahte hain”. Instead of glorifying the character’s achievement, we decided to glorify his large-heartedness, his humanitarian approach and an urge inside to bring forth a change that affects thousands of lives.

AMBUJA PLUS COOL WALL CEMENT

While writing for Hermes Media Pvt Ltd, we landed a deal with Ambuja Plus Cool Wall Cement. Here, we abstained ourselves from the approach taken up by usual content writing team and didn’t show the generic visuals typical to a cement advertisement, but added a bit of humorous, over the top, OTT flair to it, like starting from cooking a chapati on the wall, and then taking it to the problem and the product’s benefits.

AMBUJA PLUS ROOF SPECIAL

Ambuja Cement is a larger than life, most trusted brand. So while writing for the Ambuja Plus Roof Special, our ideation team and TV commercial scriptwriters wanted to give them something fresh, something which will make us stand apart from the rest of the lot, which is why we weaved a love story of a rock looking for love and our Ambuja Plus Roof Special and conveyed it through a song.

SARASWATICHANDRA

The maker of Hum Dil De Chuke Sanam, Devdas, Black, Ram-Leela and Padmavat famous Producer & Director Sanjay Leela Bhansali chose to make his foray into television with Saraswati Chandra. Sanjay Leela Bhansali’s understanding of emotions and sensibility makes him very selective in his expression. So writing a launch campaign for his show was really a difficult task. After a few attempts and meetings for months, it finally landed in our court. After a few rigorous attempts, we cracked a line, “Ek muqammal Mohabbat ki adhoori Daastaan” which defined the show and we built a promotional campaign around it.