The Girl With the Yellow Umbrella
On the first day of every month, Veer sat on the same park bench at 6:03 PM sharp, wearing a navy-blue jacket and holding a yellow umbrella. Rain or shine. And every single time, Ira walked past him, […]
Indian Storytelling: A Timeless Heritage Of Global Impact
Once upon a time in the region of Anarta (present-day Gujarat) the natives suffered from a twelve-year long drought… In the face of unbearable atrocities, a man resorted to robbing people that pass through the forest in a desperate strive […]
Discover the Magic of Bite Sized Stories in India
When Binge Became a Burden
Paawan was a typical content addict. Every night, he would dive deep into OTT platforms, headphones on, eyes glued to the screen. What began as a way to relax after work, slowly turned into […]
The Rise of Multi Audio Content: Breaking Language Barriers in India
In a country as diverse as India, language has always been both a unifying factor as well as a challenge. With 22 officially recognised languages and hundreds of dialects, reaching a pan-Indian audience with content has historically been […]
Influencer Actor: The Rise Of 4 Powerful Social Media Stars
The journey of becoming an influencer actor is seamless for many social media stars with the advent of short drama apps like Reelies. They are well-versed with content that resonates with audiences.
Short dramas give influencers an opportunity […]
5 Steps to Become a Top Influencer in 2025
The influencer marketing industry is projected to grow to $32.55 billion by 2025, according to Influencer Marketing Hub. With new platforms, technologies, and monetisation methods […]
Media & Attention Span: The Rise of Second Screen Content
In the past, most media was designed for undivided attention because people had longer attention spans. Classic films like The Godfather (1972) or Sholay (1975) had long runtimes, slow burns, and deep character development. […]
Hooked in 90 Seconds: Quick Entertainment Without Commitment
Digital overload is eating into the attention span of content consumers. Sharp, satisfying, and content that instantly grabs attention, is what the modern viewer wants… They want no commitment, and quick entertainment.
Indian viewers are increasingly […]