Once upon a time in the region of Anarta (present-day Gujarat) the natives suffered from a twelve-year long drought… In the face of unbearable atrocities, a man resorted to robbing people that pass through the forest in a desperate strive […]
Paawan was a typical content addict. Every night, he would dive deep into OTT platforms, headphones on, eyes glued to the screen. What began as a way to relax after work, slowly turned into […]
In a country as diverse as India, language has always been both a unifying factor as well as a challenge. With 22 officially recognised languages and hundreds of dialects, reaching a pan-Indian audience with content has historically been […]
The journey of becoming an influencer actor is seamless for many social media stars with the advent of short drama apps like Reelies. They are well-versed with content that resonates with audiences.
Short dramas give influencers an opportunity […]
The influencer marketing industry is projected to grow to $32.55 billion by 2025, according to Influencer Marketing Hub. With new platforms, technologies, and monetisation methods […]
In the past, most media was designed for undivided attention because people had longer attention spans. Classic films like The Godfather (1972) or Sholay (1975) had long runtimes, slow burns, and deep character development. […]
Digital overload is eating into the attention span of content consumers. Sharp, satisfying, and content that instantly grabs attention, is what the modern viewer wants… They want no commitment, and quick entertainment.
Indian viewers are increasingly […]
Searching for the best new Indian web series April 2025 has to offer? This month brings an electrifying lineup of the most bingable Indian web series[…]
