The Essential Hack Called – Meta Content
In a tug of war for the users’ attention, it’s essential to place the bait of concise content which ignites their curiosity to click. The meta content is the deciding factor which can either make the user consume the content […]
Dear Daddy…You Don’t Need To Be Strong!
The suited-booted, stern-voiced, nature’s bank has always donned the role of a tough man across stories, movies, anecdotes and more. When it comes to the word ‘Father’ – the legendary baritone of Mr.Bachchan crawls into our ears – “Rishtey mein […]
The Stars Who Broke Away
It is quite interesting to watch the fanfare around musical groups. Unlike the medieval times when individual composers such as Mozart and Beethoven were the most renowned, the public started shifting their attention to musical groups rather than solo artists […]
Diggin Into Delicious Ideas – Amul!
The Brand New Maa-rathon!
“Mere paas MAA hai.”
This line has been tattooed on our minds for decades. Many moons ago, one couldn’t imagine a film without saree clad moms, their quintessential ‘rona-dhona’ and unfazed intuition of their sons’ return, “Mere Karan Arjun aayenge.” These […]
Hey Siri! How Is My Nation Doing?
In a pitch dark room, the clock is ticking eerily. Manav sits quietly on his writing desk. It’s 4.15 am and his hands are almost frozen. He opens the laptop, the light bounces off his skin, it is full of […]
Have You Learnt The New Synonym Of Anger Issues?
Bombarded by bits and pieces of content strewn all over the internet and around us, we find ourselves exhausted and beaten down by this whirlwind of words. Though every copywriter, account manager, marketing nerd, creative team and head honchos of […]
How to Ace Digital Content Marketing In 2021
2020 was the road bump that none of us were prepared for. It not only knotted us in a lockdown but forced us to survive and ideate in the times of a global pandemic. The world slowed down but did […]
Do You Know The Ingredients Of A Perfect Title?
Just like a wonderful dish served in shabby crockery stands no chance to claim fame, similarly, a well-written write-up could easily miss the viewer’s eye if the title is poorly crafted.
Regardless of the length of your content, if the readers […]