Ephemeral Content is a type of content on social media that is visible only for a limited amount of time, generally 24 hours. Popularised by Snapchat, ‘stories’ are now a staple on most social media platforms, for example, […]
Acquiring customers is a key factor of every business, and customer engagement plays a huge role in attracting new customers and maintaining good relationships with existing customers. With the advent of the internet, customer engagement has been redefined, […]
Influencer marketing has gone from being just a buzzword to an effective and widely used marketing strategy for businesses of all sizes. Even though the term is relatively new, the concept of influence has always been a major […]
In a country as diverse as India, is inclusivity really possible? They say, ‘Unity in Diversity’. But can there be ‘Inclusivity in Diversity’? Language and religion… income and profession… countless elements divide us into smaller fragments. But […]
The chocolate and confectionery market is a complete crowd puller across all ages. It could be the emotional messaging, the flirty notes, the innocent moments, or maybe the sassy comebacks that grab the eyeballs each time. In a dynamic country […]
The suited-booted, stern-voiced, nature’s bank has always donned the role of a tough man across stories, movies, anecdotes and more. When it comes to the word ‘Father’ – the legendary baritone of Mr.Bachchan crawls into our ears – “Rishtey mein […]
April’s sporty twin, IPL donned its summery cloak and walked on the pitch. The nationwide lockdown hasn’t curbed the IPL fever.
Two weeks into the game and we can already spot a clear winner. A complete package. An energetic and feisty […]
Bombarded by bits and pieces of content strewn all over the internet and around us, we find ourselves exhausted and beaten down by this whirlwind of words. Though every copywriter, account manager, marketing nerd, creative team and head honchos of […]
Was there fish curry? Was there masala dosa? Or some really delicious smoothie? What was the playlist like? Retro? Funky? Classical? Were there stars – the famous ones, the infamous ones? Were pots of money squandered over such […]
