The Girl With the Yellow Umbrella
On the first day of every month, Veer sat on the same park bench at 6:03 PM sharp, wearing a navy-blue jacket and holding a yellow umbrella. Rain or shine. And every single time, Ira walked past him, […]
Discover the Magic of Bite Sized Stories in India
When Binge Became a Burden
Paawan was a typical content addict. Every night, he would dive deep into OTT platforms, headphones on, eyes glued to the screen. What began as a way to relax after work, slowly turned into […]
The Rise of Multi Audio Content: Breaking Language Barriers in India
In a country as diverse as India, language has always been both a unifying factor as well as a challenge. With 22 officially recognised languages and hundreds of dialects, reaching a pan-Indian audience with content has historically been […]
5 Steps to Become a Top Influencer in 2025
The influencer marketing industry is projected to grow to $32.55 billion by 2025, according to Influencer Marketing Hub. With new platforms, technologies, and monetisation methods […]
Media & Attention Span: The Rise of Second Screen Content
In the past, most media was designed for undivided attention because people had longer attention spans. Classic films like The Godfather (1972) or Sholay (1975) had long runtimes, slow burns, and deep character development. […]
The Era of Vertical Storytelling: How Reelies is Pioneering Content in India
Mobile first content consumption is reshaping interaction with entertainment. At the forefront of this transformation is Reelies, a streaming app with redefined storytelling for the mobile-centric generation. Let’s explore how vertical storytelling […]
How Story-Driven Content is Shaping the Future of Influencer Marketing
Influencer marketing has shifted the landscape of brand engagement, moving away from traditional advertisements and towards more personal, authentic connections. Today, businesses are teaming up with social media influencers to create […]
From Saas Bahu Sagas to Secret Crorepati: The Digital Revolution of Indian Drama
Indian television has come a long way from the days of endless saas bahu sagas. Gone are the era of drawn-out family dramas and tearful confrontations; today’s viewers crave sharp, […]