For generations, storytelling in India, from literature and cinema to television and digital content, has largely been filtered through the male gaze. This gaze, often subconscious, has shaped how women are portrayed: objects of affection, […]
Ephemeral content is a type of content on social media that is visible only for a limited amount of time, generally 24 hours. Popularized by Snapchat, ‘stories’ are now a staple on most social media platforms, […]
Acquiring customers is a key factor in every business, and customer engagement plays a huge role in attracting new customers and maintaining good relationships with existing customers. With the advent of the internet, customer engagement has […]
I know this may seem preposterous, but to grant myself solace from this perpetual atrocity, I knew I had to commit a murder. Now, before all of you go haywire and condemn me for harboring such […]
In a tug of war for the users’ attention, it’s essential to place the bait of concise content which ignites their curiosity to click. The meta content is the deciding factor which can either make the user consume the content […]
The suited-booted, stern-voiced, nature’s bank has always donned the role of a tough man across stories, movies, anecdotes and more. When it comes to the word ‘Father’ – the legendary baritone of Mr.Bachchan crawls into our ears – “Rishtey mein […]
It is quite interesting to watch the fanfare around musical groups. Unlike the medieval times when individual composers such as Mozart and Beethoven were the most renowned, the public started shifting their attention to musical groups rather than solo artists […]
“Mere paas MAA hai.”
This line has been tattooed on our minds for decades. Many moons ago, one couldn’t imagine a film without saree clad moms, their quintessential ‘rona-dhona’ and unfazed intuition of their sons’ return, “Mere Karan Arjun aayenge.” These […]
