For decades, journalism and fiction sat on opposite ends of the storytelling spectrum – one tethered to facts and immediacy, the other free to explore imagination, subjectivity, and emotional arcs. But in the evolving Indian media […]
Ephemeral content is a type of content on social media that is visible only for a limited amount of time, generally 24 hours. Popularized by Snapchat, ‘stories’ are now a staple on most social media platforms, […]
Acquiring customers is a key factor in every business, and customer engagement plays a huge role in attracting new customers and maintaining good relationships with existing customers. With the advent of the internet, customer engagement has […]
Influencer marketing has gone from being just a buzzword to an effective and widely used marketing strategy for businesses of all sizes. Even though the term is relatively new, the concept of influence has always been […]
The chocolate and confectionery market is a complete crowd puller across all ages. It could be the emotional messaging, the flirty notes, the innocent moments, or maybe the sassy comebacks that grab the eyeballs each time. In a dynamic country […]
Social media is that enormous giant which is too hard to ignore. Each day, there is some new platform presented before us to create content and build a base. As it’s rightly said, what started with the thought of bringing […]
In a tug of war for the users’ attention, it’s essential to place the bait of concise content which ignites their curiosity to click. The meta content is the deciding factor which can either make the user consume the content […]
Bombarded by bits and pieces of content strewn all over the internet and around us, we find ourselves exhausted and beaten down by this whirlwind of words. Though every copywriter, account manager, marketing nerd, creative team and head honchos of […]
2020 was the road bump that none of us were prepared for. It not only knotted us in a lockdown but forced us to survive and ideate in the times of a global pandemic. The world slowed down but did […]
Just like a wonderful dish served in shabby crockery stands no chance to claim fame, similarly, a well-written write-up could easily miss the viewer’s eye if the title is poorly crafted.
Regardless of the length of your content, if the readers […]
